The Centre’s core values are to:
 

• Collaborate with Indigenous communities in a culturally sensitive manner to generate knowledge about rock art from both Indigenous and non-Indigenous perspectives.
   

• Understand Indigenous rock art, primarily through undertaking world-class, partnership-based, interdisciplinary research.
   

• Communicate this important aspect of Indigenous cultural heritage to both the academic and broader community.
   

• Protect Indigenous rock art by advocating, to government and industry, its heritage value, and by developing partnerships with relevant Indigenous groups/organisations to create sustainable heritage strategies.